Meta Ads ROI Calculator
A one-stop solution to estimate your potential returns for B2B, B2C, or D2C Meta Ads campaigns. Select your business type and see relevant projections instantly.
Your Inputs
Choose your business model for Meta Ads.
Select the currency for your calculations.
The total amount you plan to spend on Meta Ads per month.
Estimated cost per 1,000 impressions and click-through rate for Meta Ads.
Percentage of ad clicks that result in a direct sale/purchase.
The average revenue generated per single order/purchase.
Conversion rates from ad clicks to leads, and from leads to paying customers.
The average revenue generated per closed deal or customer (e.g., ACV).
Your average profit percentage after product/service costs.
Percentage of your monthly ad budget spent on agency fees or internal management.
Estimated Outcomes
Based on your inputs, here are your projected monthly results: