Introduction
Are you feeling frustrated due to a lack of brand visibility? Are you not getting the desired results? We know the fact that the majority of the performance marketing companies out there in the market make big promises but often fall short. Every business needs to do branding for their business.
This article will showcase the top 10 performance marketing agencies that use data-driven insights to help boost your revenue. These companies have unique and branding strengths that offers a wide range of marketing services. So, stay tuned and read the full article and take your brand’s online presence to the next level.
What is Performance Marketing?
Performance marketing is a branch of digital marketing that is a type of online advertising that can be evaluated and measured in real time. Here the partners and affiliates are rewarded based on their performance. Under performance marketing businesses spend for ads based on the outcomes or growth.
This type of marketing helps in tracking and measuring their ads back to the dollars. This gives the business a higher ROI with lower RISK. Indeed, performance marketing is all about quantifiable outcomes as it tracks and analyzes the performance of digital campaigns against the marketing goals of the company.
This is because it involves setting clear and specific business goals like lead generation, boosting sales, or increasing the website’s traffic. It operates on pay for performance model which says that advertisers need to pay only when a particular action is completed like a click, conversion, or sale. This type of model is valuable, particularly in B2B marketing.
Top Performance Marketing Companies in the USA
1. No Good
No Good is a US-based top performance marketing company that combines the science of performance and the creative art under one roof. No Good was voted one of the top growth and performance marketing agencies by TechCrunch. The company has a huge clientele including some of the major industry giants like TikTok, Nike, and P&G.
Offices: New York City, Los Angeles, Miami
Year Founded: 2017
Team Size: 50+
Services:
- Performance Marketing
- Search Engine Optimization
- Paid Social
- Paid Search and more
2. Tinuiti
Tinuiti is yet another leading performance marketing agency having unparalleled affiliate marketing expertise. With over eight years of experience, Tinuiti has an affiliate team having the expertise to build successful client relationships with affiliate networks and programs. Tinuiti is an undisputed champion when it comes to affiliate marketing. Hence those businesses who have just started can opt for their performance marketing services to boost their sales.
Offices: New York, Atlanta, Chicago, Los Angeles
Year Founded: 2004
Team Size: 1000+
Services:
- Performance Marketing
- Lifecycle Marketing
- Paid Social
- Influencer Marketing and more
3. HawkSem
When it comes to optimum marketing and higher client ROI, HawkSem has no competition. Here ad and marketing campaigns are carefully crafted to entice action from the right audience. Further based on the latest information, A/B testing and performance analysis are done to find the best leads. The team is enriched with skilled and experienced developers and professionals who are well-versed in their craft.
Offices: Los Angeles, California
Year Founded: 2006
Team Size: 70+
Services:
- Performance Marketing
- Pay-per-click (PPC)
- Google Ads
- Content Marketing
- ROI and Conversion Tracking and more
4. Merkle
Merkle is a one-stop destination for all your performance marketing needs. Whether it’s B2B marketing, customer strategy, or, gamification, Merkle does everything with style. The company has served multiple industries including healthcare, finance, education, and e-commerce, and is a pioneer in performance marketing services.
Offices: USA, Denmark, India, etc.
Year Founded: 1971
Team Size: 10,000+
Services:
- SEO and Paid Search
- User Experience
- Content Creation
- Social Audit
- Email Marketing and more
5. Wpromote
According to Forrester Wave (a comprehensive evaluation of more than 10 performance marketing agencies globally in 2019), Wpromote was recognized as the leader in performance marketing. This performance marketing company is situated in multiple locations in the USA and has partnered with several multinational brands like KitchenAid, Adobe, Instacart, and more. Go with Wpromote if you want result-driven outcomes.
Offices: El Segundo, CA
Year Founded: 2019
Team Size: 40+
Services:
- SEO
- PPC
- Content Marketing
- Social Media Marketing
- Performance Marketing and more
6. The Social Shepherd
The Social Shephard is one of the leading performance marketing companies that focuses majorly on e-commerce businesses. The company aims to deliver tangible outcomes with its comprehensive performance marketing services including PPC, Google Ads, Paid Social, Content Marketing, and more. What sets them apart is their modern approach to marketing that gives desirable results.
Offices: USA, UK
Year Founded: 2018
Team Size: 150+
Services:
- Social Media Marketing
- Paid Social
- Social Media Management
- Video Production
- Influencer Marketing
- Facebook Ads and more
7. Elevation B2B
Elevation B2B is a full-service B2B marketing agency that aims at elevating business performances via seamless integration. They have a dedicated team of skilled marketing professionals who are capable enough to implement data-driven strategies that synch with the overall goal of the organization and lead toward substantial business growth.
Offices: Gilbert, AZ, San Francisco
Year Founded: 2002
Team Size: 50+
Services:
- Pay-per-click (PPC)
- Performance Marketing
- Social Media Marketing
- SEO and more
8. Clear Digital
Yet another best performance marketing agency based in the US delivering multi-faceted digital marketing services to companies all around the world. Clear Digital believes in creating an impact through brand experiences. With a data-driven strategy, eye-catching designs, and world-class engineering, the company delivers tangible results with its result-oriented methodology.
Offices: San Jose, California
Year Founded: 1999
Team Size: 150+
Services:
- Web Designing
- Digital Marketing
- Content Marketing
- Facebook Ads
- Drupal Development
- Brand Building and more
9. WebFX
WebFX is full-fledged performance marketing company offering comprehensive digital marketing services by utilizing customized strategies and emphasizing ROI. Over time the company has facilitated business growth for multiple businesses via various marketing channels like SEO, PPC management, and lead generation. They have a client retention rate of more than 90% and that’s the reason they are the undisputed champion when it comes to top performance marketing agencies in the world.
Offices: Harrisburg, PA
Year Founded: 1996
Team Size: 300+
Services:
- Social Media Marketing
- Website Development
- Pay-per-click (PPC)
- SEO and more
10. Kobe Digital
The last candidate on the list of top ten performance marketing companies is Kobe Digital – a leading performance marketing company whose main intention is to maximize the profitability of its clients. Kobe Digital strategically employs performance marketing techniques by assisting clients in extracting target-based results. The company specializes in harnessing data to optimize client’s ROI by deploying targeted digital marketing campaigns.
Offices: Miami, New York, Las Vegas, Phoenix
Year Founded: 2016
Team Size: 10+
Services:
- Performance Marketing
- Web Design
- Website Development
- Video Production
How to Choose the Best Performance Marketing Agency?
If you want to maximize your online presence and drive measurable outcomes, then choosing the right performance marketing agency is very crucial. To start with you can assess your specific needs and objectives based on your project. This helps in determining whether or not you require services like search engine optimization, social media marketing, pay-per-click, or a combination.
Carefully examine and evaluate the track record of your performance marketing firm and make of those performance marketing agencies who have a proven history of delivering results and client success stories. Also, ensure that the digital marketing company is well-versed in areas like data and analytics.
Last but not least, evaluate their style of communication and see whether it reflects honesty and transparency or not. A credible agency will provide you with regular updates, reports, and insights to inform you about your ad campaign. Therefore, you must pick a performance marketing partner who values your input and who aligns with the culture and values of your company.
Conclusion
Every year businesses spend trillions of dollars on marketing and advertising on multiple platforms like Google, Facebook, Amazon, etc. But until recently measuring the success of these campaigns has become a vague phenomenon. Here comes the role of performance marketing whose job is to assess the success of your ad campaigns accurately to measure the actual success of your business.
Partnering with performance marketing companies can significantly enhance your ability to execute and implement strategies to boost your business performance. Spending money on ineffective and unmeasurable ads is an outdated concept. Today, companies have shifted towards performance marketing which talks about performance-based marketing. This type of marketing gives maximum ROI as the resources are invested in the right areas and therefore you get target-based results in less time.
Frequently Asked Questions
1. What is a marketing performance company?
A performance marketing company crafts its marketing strategy in such a way that it focuses on results by hitting the target audience. A performance marketing company works by combining paid advertising with brand marketing to craft ad programs in which affiliates and marketing companies are only paid when a predefined action is accomplished like a lead is generated, a sale is done, a booking is performed, etc.
2. Which is the best performance Marketing Company in the USA?
No Good, Tinuiti, and Merkle are some of the renowned performance marketing companies in the USA.
3. What is the difference between digital marketing and performance marketing?
Digital marketing involves creating attention and building relationships with customers which is difficult to measure and evaluate, in contrast, Performance Marketing talks about results that can be measured and evaluated. This is done by tracking using specific metrics like Return on Investment (ROI) and Cost Per Acquisition (CPA).
4. Is performance marketing the same as SEO?
There is a difference between SEO and performance marketing. Campaigns under performance marketing are formulated based on target-based searches. SEO involves content creation, on-page optimization, link building, etc. On the other hand, performance marketing talks about the more immediate approach that focuses on driving targeted traffic to a website via paid marketing.
